Tuesday, April 8, 2008

Samson's Sauce

Samson's Sauce is a peppery all-purpose table sauce with a zesty, tomato-vinegar flavor, and an old-fashioned funny label reminiscent of "patent medicine" labels from the late 1800s/early 1900s. To any regular person reading the label, the wild claims regarding baldness, hangovers, aphrodisia, amnesia and insanity come across as a humorous parody. But apparently someone at the FDA was not amused several years ago, and after much bureaucratic wrangling the agency finally relented and allowed the folks who make Samson's Sauce to keep their funny label, but only with the disclaimer "comic label" added and also some tweaking of the language. The good news is that the original bold and spicy flavor of Samson's Sauce wasn't messed with, and one claim on the label is 100% true: Samson's Sauce really does make everything taste better! The mild-medium heat level and complex layers of flavor (ingredients include onions, garlic, anchovies, tamarind, horseradish, mustard, peppers and other savory spices and seasonings) will complement steaks and other meats, BBQ of any variety, soups, stews, casseroles, vegetables, and egg dishes. This North Carolina sauce has been a local favorite since 1925, and has devoted fans throughout the US. And now you can order it from the Carolina Sauce Company!

Zestfully yours,

PS: Last week we received several new products, and I spent the weekend tasting and reviewing them. Samson's Sauce is merely the first of several products that we'll be adding to the Carolina Sauce Company Store this week, so stay tuned for more new product announcements these next few days!

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